18 Mar what is SEO

what is SEO

The art and science of improving a page’s ranking in search engines like Google is known as search engine optimization( SEO)
A website’s traffic may rise as a result of ranking higher in search engines, as search is one of the primary methods that users find content online.

Paid advertisements frequently appear at the top of the results page on Google and other search engines, with regular results—also known as “organic search results”—following. SEO traffic is sometimes referred to as “organic search traffic” in order to distinguish it from paid search traffic. Paid search is also known as pay-per-click (PPC) or search engine marketing (SEM).

-Advantages of Search Engine Optimization

Since searches constitute a major means by which users access the internet, search engine optimization is an essential component of online marketing strategies.

When it comes to search results, websites tend to receive more traffic the higher up they can appear on the ordered list. For a given search query, for instance, the top result will get 40–60% of all traffic, while the results at numbers two and three will get much less traffic. Fewer than 2-3% of users click through to the second or third page of search results. As a result, even a little increase in search engine rankings has the potential to increase website traffic and revenue.

Why is so important

One important reason SEO is important is that it makes online publishers more visible in search engine results. When a user types a query into a search box, search engines like Google and Bing each have their own ways of surfacing and formatting the content they display, such as this:

Why is search engine optimization important

One important reason SEO is important is that it makes online publishers more visible in search engine results. When a user types a query into a search box, search engines like Google and Bing each have their own ways of surfacing and formatting the content they display, such as this: